| "知己知彼"在企业经营中的运用 |
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| 引用本文： | 徐文怡."知己知彼"在企业经营中的运用[J].南阳师范学院学报,2005,4(7):14-15. |
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| 作者姓名： | 徐文怡 |
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| 作者单位： | 中州大学,旅游与经济贸易学院,河南,郑州,450044 |
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| 摘 要： | 在激烈市场竞争中，必须始终高度重视调研，掌握企业自身、竞争对手、市场和消费的各种信息，然后进行详细分析，得出准确的判断，及时采取符合经营规律，充分满足市场和消费需要的对策，才能立于不败之地，取得竞争的胜利。
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| 关 键 词： | 市场调研 捕捉信息 及时决策 |
| 文章编号： | 1671-6132(2005)07-0014-02 |
| 修稿时间： | 2005年5月10日 |
The Application of "Knowing both One's Own and Other's Situations" on Business of Enterprises |
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| XU Wen-yi.The Application of "Knowing both One''''s Own and Other''''s Situations" on Business of Enterprises[J].Journal of Nanyang Teachers College,2005,4(7):14-15. |
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| Authors: | XU Wen-yi |
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| Abstract: | In the intense market competition, it is necessary to pay continuously high attention to the survey and investigation in order to get to know the company itself and the rivals in competition, to get information about market and consumers and the make careful analysis for the final exact judgment. Only when effective measures are taken to tally with regulations of business and meet the needs of market and consumers can a company be invincible and win the competition. |
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| Keywords: | marketing survey trace information timely resolution |
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