| 我国排球赛事市场化运作的影响因素分 析简 |
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| 引用本文： | 马得平.我国排球赛事市场化运作的影响因素分 析简[J].湖北体育科技,2014(1):22-24,31. |
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| 作者姓名： | 马得平 |
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| 作者单位： | 重庆大学城市科技学院,重庆402167 |
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| 摘 要： | 运用文献资料法、逻辑分析法、数理统计法、专家访谈法等研究方法,以市场营销和产业经济学等相关理论为指导,对影响中国排球赛事市场化运作的宏观因素包括运作模式和管理模式及微观因素包括观众、赞助商、外援、媒体、中介机构等分别进行了分析,旨在为中国排球赛事的市场化运营提供理论依据和实践基础.
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| 关 键 词： | 中国 排球赛事 市场化 影响因素 |
Analysis on Influential Factor of Market Operation of Volleyball Match in China |
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| MA Deping.Analysis on Influential Factor of Market Operation of Volleyball Match in China[J].Journal of Hubei Sports Science,2014(1):22-24,31. |
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| Authors: | MA Deping |
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| Abstract: | Using the methods of literature, logical analysis, mathematical statistics, expert interview, and making marketing management, industrial economics and other related theory as the guide, the study analyzed factors that influence the operation of volleyball tournament market in China. The macroscopic factors includ- ing the mode of operation and management mode, the micro factors including the audience, media, sponsors. foreign aid intermediary institutions were analyzed. The research is in order to provide theoretical and practical basis for market operation volleyball tournament in China, |
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| Keywords: | China volleyball tournament marketization influencing factors |
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