| 央视春节联欢晚会主题定位研究 |
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| 引用本文： | 陈荣花.央视春节联欢晚会主题定位研究[J].滨州学院学报,2010,26(2):111-114. |
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| 作者姓名： | 陈荣花 |
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| 作者单位： | 南开大学,文学院,天津,300191 |
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| 摘 要： | 从春晚的主题表达本身、节目、舞台设计(灯光、服装)、晚会形式等多个方面入手,对春晚的主题定位进行研究,讨论春晚主题定位的原则、功能、属性等,对春晚主题定位的进一步完善提出建设性意见,并对春晚的主题定位走向做出预测。
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| 关 键 词： | 央视春节联欢晚会 主题定位 传统文化 和谐文化 时尚文化 |
Study of The Theme Positioning of CCTV Spring Festival Evening |
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| CHEN Rong-hua.Study of The Theme Positioning of CCTV Spring Festival Evening[J].Journal of Binzhou University,2010,26(2):111-114. |
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| Authors: | CHEN Rong-hua |
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| Abstract: | This article,from many aspects such as the theme expression of Spring Festival Evening,show,stage design(lighting,costumes),the form of the Evening,deeply studies the theme positioning of Spring Festival Evening,discusses various aspects of Spring Festival Evening such as the principle of location,functions,attributes,constraints and so on,puts forward constructive ideas to further improve the theme positioning of Spring Festival Evening,and predicts the trend of theme positioning of Spring Festival Evening. |
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| Keywords: | CCTV Spring Festival Evening theme positioning traditional culture harmonious culture fashion culture |
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