| 试论旅行社产品质量标准建设 |
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| 引用本文： | 耿继祥.试论旅行社产品质量标准建设[J].台州学院学报,2005,27(5):89-92. |
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| 作者姓名： | 耿继祥 |
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| 作者单位： | 台州学院,经贸管理学院,浙江,临海,317000 |
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| 摘 要： | 从维护法律的严肃性、权威性，企业依法规范经营以及保障旅游消费者依法享有的知情权、选择权等方面考虑，建设旅行社产品质量标准是必要的、紧迫的和可行的，且应基于旅游活动构成要素和环节对旅行社产品质量标：隹从食、住、行、游、购、娱等提出初步设想。
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| 关 键 词： | 旅行社产品 质量标准 建设 |
| 文章编号： | 1672-3708-（2005）05-0089-04 |
| 收稿时间： | 2005-09-09 |
| 修稿时间： | 2005年9月9日 |
On the Establishment of the Standard of Service Quality in Travel Agency |
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| Geng Jixiang.On the Establishment of the Standard of Service Quality in Travel Agency[J].Journal of Taizhou University,2005,27(5):89-92. |
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| Authors: | Geng Jixiang |
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| Institution: | School of Economics and Trade Management, Taizhou University, Linhai, Zhejiang 317000 |
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| Abstract: | The paper deals with necessity, urgency and feasibility of establishing the standard of service quality in travel agency in respect of maintaining solemnity and authoritativeness of law, standardizing business management, as well as guaranteeing consumers to be entitled to be well - informed and make a choice. And also it puts forward some tentative ideas of establishing the standard of service quality in travel agency on the basis of contributory factors and links in traveling activities. |
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| Keywords: | service in travel agency standard of quality establishment |
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