| 娄底市旅游形象定位与塑造 |
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| 引用本文： | 李琼.娄底市旅游形象定位与塑造[J].娄底师专学报,2010(6):6-9. |
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| 作者姓名： | 李琼 |
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| 作者单位： | 湖南人文科技学院经济与管理科学系,湖南娄底417001 |
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| 基金项目： | 湖南省教育厅资助项目（09C559） |
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| 摘 要： | 在区域旅游开发中,旅游目的地的形象定位与塑造至关重要。从娄底旅游的地理文脉、受众基础及旅游形象现状分析入手,对娄底旅游形象进行定位和设计,定位包括作为国内旅游城市的定位、作为省内旅游城市的定位、作为本市居民旅游目的地的形象定位三个方面,设计包括人—地感知形象设计、人—人感知形象设计两个方面。而娄底旅游形象的传播策略包括形象广告策略、公共关系策略、网络媒介策略、旅游节事活动策略四个方面。
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| 关 键 词： | 旅游形象 形象定位 形象塑造 |
Location and Sculpture of Tourism Image of Loudi City |
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| LI Qiong.Location and Sculpture of Tourism Image of Loudi City[J].Journal of Loudi Teachers College,2010(6):6-9. |
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| Authors: | LI Qiong |
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| Institution: | LI Qiong(Department of Economy Management,Hunan Institute of Humanities,Science and Technology,Loudi 417001,China) |
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| Abstract: | The image location and sculpture of tourism destination is the most crucial in the development of regional tourism.Beginning with present situation analysis of the geography and culture,audience basis and tourism image of Loudi,the tourism image of Loudi is located and designed.The location includes the location of internal tourism cities,tourism city in province,the image of tourism destination.The design includes human-region perception image one and human-human perception image one.And the countermeasures of tourism image spread of loudi include image advertisement one,public relationship,network media one,activity one in tourism holiday. |
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| Keywords: | Loudi city tourism image image location image sculpture |
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