| 正在发生的事实的报道和正在报道发生的事实——浅谈电视媒体的最佳宣传效果 |
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| 引用本文： | 班雅丽,梁伟志.正在发生的事实的报道和正在报道发生的事实——浅谈电视媒体的最佳宣传效果[J].黔南民族师范学院学报,2007,27(1):89-92,53. |
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| 作者姓名： | 班雅丽 梁伟志 |
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| 作者单位： | 广东清远电视台,广东,清远,521000 |
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| 摘 要： | 电视媒体必须与时俱进,不断寻求新闻表现和传播形式上的创新和突破,以实现最佳宣传效果。各级电视台已开始大量“正在发生的事实的报道”的形式进行动态新闻的现场报道;而“正在报道发生的事实”也已经成为有条件的电视台对直播即将发生的重大新闻事件的必备手段。
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| 关 键 词： | 电视新闻 现场报道 最佳效果 |
| 文章编号： | 1005-6769（2007）01-0089-04 |
| 收稿时间： | 2006-09-26 |
| 修稿时间： | 2006-09-26 |
The Report of the Event Being Happening and the Live Report of the Imminent Event |
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| BAN Ya-li,LIANG Wei-zhi.The Report of the Event Being Happening and the Live Report of the Imminent Event[J].Journal of Qiannan Normal College of Nationalities,2007,27(1):89-92,53. |
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| Authors: | BAN Ya-li LIANG Wei-zhi |
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| Institution: | Qingyuan Television Station of Guangdong Province, Qingyuan 521000, China |
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| Abstract: | The television media must keep pace with the times and pursue constantly the news expression and the innovation and breakthrough in the form of transmission,for the purpose of the best effect of publicity.The television stations of all types have started the live report of dynamic news with the form of "the report of the event being happening" on a large scale.However,the live repot of the imminent event has also become the compulsory means for television stations with favourable conditions to provide live coverage of the imminent big news. |
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| Keywords: | television news live report best effect |
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