| 危机公关的维度研究 |
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| 引用本文： | 阮朝辉.危机公关的维度研究[J].贵州教育学院学报,2005,21(5):63-65. |
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| 作者姓名： | 阮朝辉 |
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| 作者单位： | 贵阳学院,贵州贵阳550005 |
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| 摘 要： | 任何危机公关的应对机制不可能是二维的，它是四维的可控制模式。面对不同的事实危机，应该从各个维度进行可利用的应对机制的分析，然后辅之以有效策略的实施，危机的负面影响是能降低到最小的，甚至是可以化危机为契机的。
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| 关 键 词： | 公关 危机公关 受体 危机预警机制 |
| 文章编号： | 1002-6983（2005）05-0063-03 |
| 收稿时间： | 2005-03-07 |
| 修稿时间： | 2005年3月7日 |
A Study on the Dimensions of Public Relations in Crises |
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| Ruan Zhaohui.A Study on the Dimensions of Public Relations in Crises[J].Journal of Guizhou Educational College(Social Science Edition),2005,21(5):63-65. |
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| Authors: | Ruan Zhaohui |
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| Abstract: | The mechanism to deal with any type of PR in crisis can never be two-dimensional.It is of a four-dimensional controllable pattern.Analyses should be made on usable settling mechanisms of different dimensions to deal with different crises. Effective measures then should be taken.The negative influence of crises can be minimized or converted to a turning point. |
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| Keywords: | PR PR in Crisis Recipient Crisis Warning Mechanism |
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