| "招牌名称"的文化意义透视 |
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| 引用本文： | 李江梅."招牌名称"的文化意义透视[J].云南电大学报,2007,9(1):46-49. |
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| 作者姓名： | 李江梅 |
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| 作者单位： | 云南师范大学文学与新闻传播学院,云南,昆明,650092 |
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| 摘 要： | 招牌名称是民族文化土壤中形成并传承、发展的文化产品,是丰富的民族文化的载体。招牌名称与民族的历史、思想、心理等文化内涵密切相关。透视招牌名称,可以了解其反映的历史事件、历史人物、历史典籍、社会背景、制度文化等历史文化内涵,也可感悟传统伦理道德、爱国思想、群体意识等中华民族的思想观念,还可窥见祈福求吉、怀旧归真、求新求异等心理因素。可以说,招牌名称是民族文化的镜像。
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| 关 键 词： | 招牌名称 民族文化 历史 思想 心理 |
| 文章编号： | 1009-4814(2007)01-0046-04 |
| 修稿时间： | 2006年1月15日 |
Perspective of the Cultural Meaning of " Signboard Name" |
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| LI Jiang-mei.Perspective of the Cultural Meaning of " Signboard Name"[J].Journal of Yunnan Rty University,2007,9(1):46-49. |
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| Authors: | LI Jiang-mei |
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| Institution: | School of literature and News Communication, Yunnan Normal University, Ktmming, Yunnan, 650031 |
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| Abstract: | Signboard name is the cultural product which forms,inherits and develops in the soil of national culture,and is the carrier of rich national culture.The signboard name has a close relationship with the cultural connotation of national history,thought and psychology.From the perspective of the signboard name,we can see the historical and cultural connotation reflected by historical events,figures,ancient records,social background and systematic culture,and also see the ideology and concept of ethics,morals,patriotism,collective consciousness of Chinese nation,as well as the pray for happiness and luck,meditation on the past,return to nature,seek for novelty.Therefore the signboard name is the mirror of the national culture. |
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| Keywords: | signboard name national culture history ideology psychology |
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