| 论旅游商品及其在旅游业中的重要性 |
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| 引用本文： | 杨·巴雅尔.论旅游商品及其在旅游业中的重要性[J].内蒙古师范大学学报(哲学社会科学版),2008,37(4):109-111. |
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| 作者姓名： | 杨·巴雅尔 |
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| 作者单位： | 内蒙古师范大学,旅游学院,内蒙古,呼和浩特,010022 |
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| 摘 要： | 笔者首先对旅游商品的概念作出界定的同时，从四个方面就其基本特点进行了论述，从而试图澄清长期以来旅游学界对这一术语的模糊认识。其次，将旅游商品分为生活用品、文化用品、艺术品、纪念品、专用品、保健品、饮食品等七大类，并对其与一般意义的同类商品进行了区分。指出了它们的基本特征。最后。着重论述了旅游商品在发展旅游业中的重要性，提出研发与营销旅游商品对提升旅游业的层次、提高经济效益、突出民族特色和解决社会就业等方面的积极意义。
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| 关 键 词： | 旅游商品 特点与分类 重要性 |
ON THE IMPORTANCE OF TOURISM COMMODITIES IN TOURISM INDUSTRY |
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| YANG·Bayar.ON THE IMPORTANCE OF TOURISM COMMODITIES IN TOURISM INDUSTRY[J].Journal of Inner Mongolia Normal University (Philosophy & Social Science),2008,37(4):109-111. |
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| Authors: | YANG·Bayar |
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| Institution: | YANG. Bayar (Tourism College, Inner Mongolia Normal University, Hohhot, Inner Mongolia, China 010022) |
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| Abstract: | Tourism commodities are an indispensable part of the tourism industry. For a tourism resort, the exploitation and marketing of tourism commodities can directly reflect its development level and determine whether its tourism industry is tend to be fully developed. Unique, various and high-qualified tourism commodities will not only bring huge economic benefits to but also promote the fame of the tourism resort. Some of the better commodities can even become the cultural cards and symbols of the tourism district. |
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| Keywords: | tourism merchandise characteristics and classifications importance |
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