| 计划行为理论相关变量测量研究 |
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| 引用本文： | 赵明.计划行为理论相关变量测量研究[J].湖北第二师范学院学报,2012(4):79-81. |
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| 作者姓名： | 赵明 |
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| 作者单位： | 闽江学院旅游系 |
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| 基金项目： | 教育部人文社会科学研究项目(11YJCZH247) |
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| 摘 要： | 基于文献综述法,对计划行为理论相关变量测量的视角、维度构成及测量量表进行深入分析,研究发现:情感与认知信念是行为态度测量的重要维度;选择参考群体及细化规范变量是主观规范进行测量的主要方法;行为控制认知测量可划分为自我效能与便利条件两个测量维度。
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| 关 键 词： | 计划行为理论 变量测量 行为态度 主观规范 行为控制认知 |
Study on the Method of Variables Measurement in the Theory of Planned Behavior |
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| ZHAO Ming.Study on the Method of Variables Measurement in the Theory of Planned Behavior[J].Journal of Hubei University of Education,2012(4):79-81. |
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| Authors: | ZHAO Ming |
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| Institution: | ZHAO Ming(Department of Tourism,Minjiang University,Fuzhou 350108,China) |
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| Abstract: | Based on the methods of literature review,this paper makes a deep analysis on the perspective of measuring correlated variables in the Theory of Planned Behavior,structure of the dimensions and measurement scale.It can be concluded that emotion and cognitive beliefs are important dimensions of measuring attitude to behavior and also choosing reference groups and detailing regulatory variables are the main methods of measuring subjective norms.Finally,Perceived Behavioral Control can be divided into two dimensions: self-efficacy and facilitating conditions. |
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| Keywords: | Theory of Planned Behavior variables measurement attitude subjective norms Perceived Behavioral Control |
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