| “微博时代”反腐败类谣言的治理策略研究 |
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| 引用本文： | 王欢,祝阳.“微博时代”反腐败类谣言的治理策略研究[J].现代情报,2013,33(7):7-11. |
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| 作者姓名： | 王欢 祝阳 |
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| 作者单位： | 北京邮电大学公共管理学院, 北京 100876 |
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| 基金项目： | 北京市哲学社会科学规划项目"文化多元背景下当代大学生信息接受习惯与认知方式研究"，教育部新世纪人才项目"网络社会与大学生价值观塑造" |
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| 摘 要： | 跟腐败类话题相关的谣言极易引发全社会的轰动,微博已成为此类谣言传播的平台。现象的背后反映出的是公众的仇官心理,仇官心理左右公众情绪与行为。基于谣言生成因素的理论研究,从微博传播层面和公众心理层面探讨此类谣言的发生机制。基于5W传播理论,思考腐败类微博谣言的发生过程,并提出治理此类谣言的策略:止于智者、止于公开、止于及时、止于机制、止于法治、止于技术。探索性地构建出反腐败类微博谣言治理的架构。
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| 关 键 词： | 微博 反腐败 谣言 心理 治理 |
In the Era of Micro-blogging Anti-corruption Rumors Governance Strategy Research |
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| Authors: | Wang Huan Zhu Yang |
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| Institution: | School of Public Administration, Beijing University of Posts and Telecommunications, Beijing 100876, China |
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| Abstract: | Rumors associated with the topic of corruption can easily lead to the sensation of the whole society,micro-blogging has become such a rumor platform.The phenomenon behind reflected public official hatred psychological,the psychological mechanisms affect public mood and behavior.Based on theoretical study of rumors generates,the paper investigated occurrence of rumors mechanism from the views of micro-blogging propagation level and public psychological level.Based on 5W communication theory,thinking process the corrupt class micro-blogging rumors occurrence and proposed strategy that governance of such rumors:wise boycott,public information,timely refute rumors,mechanism establishment,legislation,technology R&D.The paper exploratory proposed corrupt class micro-blogging rumors governance framework. |
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