| 我国体育用品企业市场竞争力战略构想 |
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| 引用本文： | 文智,殷爱娇,何其伟.我国体育用品企业市场竞争力战略构想[J].体育科技文献通报,2010,18(12):108-108,113. |
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| 作者姓名： | 文智 殷爱娇 何其伟 |
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| 作者单位： | [1]湖北医药学院,湖北十堰442000 [2]湖南省龙山县第二小学,湖南湘西416800 [3]湖南省桃江县职业中专,湖南桃江413400 |
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| 摘 要： | 本文通过分析当前我国体育用品企业的市场竞争力的特点，对如何提高我国目前体育用品业自身竞争力进行一些理论探索。并提出市场竞争力战略构想。
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| 关 键 词： | 体育用品 竞争力 市场经济 战略 |
Consideration on Market Competitive Strategy of Sports Goods Enterprise in China |
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| WEN Zhi,YIN Ai-jiao,HE Qi-wei.Consideration on Market Competitive Strategy of Sports Goods Enterprise in China[J].Bulletin of Sport Science & Technology,2010,18(12):108-108,113. |
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| Authors: | WEN Zhi YIN Ai-jiao HE Qi-wei |
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| Institution: | WEN Zhi, YIN Ai -jiao, HE Qi -wei (Hubei Medical College, Shiyan 442000, Hubei China.) |
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| Abstract: | This paper analyzes the character of market competitiveness of current sports goods enterprises in China and makes theoretical exploration on how to improve the competitiveness of our sports goods enterprises. Based on it, some considerations on market competitive strategy are put forward. |
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| Keywords: | sport goods competitiveness market economy strategy |
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