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| 我国体育用品中小企业的发展 | |
| 引用本文： | 赵学功,杨明,王潇.我国体育用品中小企业的发展[J].体育学刊,2006,13(3):35-38. |
| 作者姓名： | 赵学功 杨明 王潇 |
| 作者单位： | 1. 武汉工业学院,体育课部,湖北,武汉,430023 2. 贵州师范大学,体育学院,贵州,贵阳,550001 3. 武汉体育学院,研究生部,湖北,武汉,430079 |
| 摘 要： | 分析了我国体育用品中小企业的发展现状，认为其存在着营销水平低下、资金严重不足、技术和管理落后、人才短缺等问题。阐明体育用品中小企业在社会经济发展中具有造就市场竞争机制、促进区域体育经济协调发展、大量吸纳劳动力就业、有效地满足人民群众日益增长的体育需求等作用。继而提出了发挥政府引导和服务功能。优化体育用品中小企业生存环境；走创新之路，确定“避”、“借”、“联”的发展战略思路；充分发挥自身优势，选择营销策略等促进我国体育用品中小企业发展的建议。 |
| 关 键 词： | 体育用品 中小企业 中国 |
| 文章编号： | 1006-7116（2006）03-0035-04 |
| 收稿时间： | 2005-12-30 |
| 修稿时间： | 2005-12-30 |
Development of small and medium sized sports article manufacturing enterprises in China |
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| ZHAO Xue-gong,YANG Ming,WANG Xiao.Development of small and medium sized sports article manufacturing enterprises in China[J].Journal of Physical Education,2006,13(3):35-38. | |
| Authors: | ZHAO Xue-gong YANG Ming WANG Xiao |
| Institution: | 1. Section of Physical Education, Wuhan Industry Institute, Wuhan 430023, China; 2. College of Physical Education, Guizhou Normal University, Guiyang 550001, China; 3. Graduate Department, Wuhan Institute of Physical Education, Wuhan 430079, China |
| Abstract: | The authors analyzed current situation of development of small and medium sized sports article manufacturing enterprises in China,considered that these enterprises had such problems as low marketing performance,seriously short of capital,out of date technology and management,and inadequate professionals,expatiated on that in the development of social economy small and medium sized sports article manufacturing enterprises had such functions as establishing market competition mechanism,promoting harmonious development of regional sports economy,employing a great number of labors,more efficiently meeting people's ever increasing needs for sports,and then put forward some measures and suggestions for promoting the development of small and medium sized sports article manufacturing enterprises in China,such as exerting the government's guiding and serving functions,optimizing the survival environment for small and medium sized sports article manufacturing enterprises,carrying out innovation,determining such strategic thoughts for development as "avoiding risks","referring to other's experience" and "joint venture",fully exerting one's own advantages,and selecting marketing strategy. |
| Keywords: | sports article small and medium sized enterprises China |
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