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The Value of Scholarly Journals in a Two-Sided Market |
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| Authors: | Roger C Schonfeld |
| Institution: | 1. Roger.Schonfeld@ithaka.org |
| Abstract: | Two-sided markets are a relatively new economic concept that has relevance for scholarly communications. Scholarly journals, as well as bundles of scholarly journals, can best be understood as examples of two-sided markets, and journal-pricing issues can best be examined using this concept. Serials librarians, electronic resources librarians, and scholarly communications specialists should incorporate two-sided markets into their understanding of the shifting journals environment. |
| Keywords: | Two-sided market scholarly journal business models journal digitization open access bundling anti-trust |