Do As I Say,Not As I Do: Video Stores and Parental Mediation of Children's Video Consumption |
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| Abstract: | Parental control of children's television viewing has been studied for the last 4 decades. Cultural analysts have advocated studying media use as part of a broader family system. Framing media use as a process of domestic consumption raises interesting questions about media institutions' influence on parental mediation of viewing content. This study analyzes 2 structures present in video stores. I conclude that stores introduce structural constraints on parent-child discussion of content. Although many parents readily adopt these constraints in their video use, social class is a strong influence over their access to and negotiation of these control structures. The conclusion discusses the prospects for effective parent-child engagement over media content, given this set of institutional constraints. |
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