| 绿色营销与经济可持续发展 |
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| 引用本文： | 曾祥师,刘伟光.绿色营销与经济可持续发展[J].邢台职业技术学院学报,2002,19(4):40-42. |
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| 作者姓名： | 曾祥师 刘伟光 |
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| 作者单位： | 邢台职业技术学院社科系,河北邢台,054000 |
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| 摘 要： | 在市场经济体制下，企业面临着国际国内市场的激烈竞争，以及人们环保意识的不断加强，绿色消费深得人心，这就要求企业必须树立现代经营观念，实施绿色营销，在市场竞争中获得生存和发展的同时，应促进经济可持续发展。本文主要就实施绿色营销的意义及其与经济可持续发展密切关系做一下探讨。
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| 关 键 词： | 绿色营销 可持续发展 经济发展 绿色消费 营经战略 |
| 文章编号： | 1008-6129(2002)04-0040-03 |
| 修稿时间： | 2002年6月14日 |
The Green Marketing and Retainable Development of Economy |
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| Zeng Xiang shi,Liu Weiguang.The Green Marketing and Retainable Development of Economy[J].Xingtai Vocational and Technical College,2002,19(4):40-42. |
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| Authors: | Zeng Xiang shi Liu Weiguang |
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| Abstract: | Under the market economy condition, the enterprise face the fierce competition of the international and internal market, and people environmental protection consciousness of continuously enhance, and the green consumption is continuously deep to win people's support, the enterprise must set up the modern management idea, practice the green management and sale, acquire to exist with develop at the market competition, promote the economy keep on the development. This paper main study the significance of practice the green management and sale and the continuous development with the economy near concern. |
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| Keywords: | Environment Green management marketing sale Economy Continuous development |
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