| 浅析我国非营利组织的公信力建设 |
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| 引用本文： | 陈晓春,贺菊花,卜小燕.浅析我国非营利组织的公信力建设[J].五邑大学学报(社会科学版),2007,9(3):13-16. |
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| 作者姓名： | 陈晓春 贺菊花 卜小燕 |
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| 作者单位： | 湖南大学,政治与公共管理学院,湖南,长沙,410082 |
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| 摘 要： | 社会发展的多元化趋势使非营利组织的发展成为必然，非营利组织的发展需要特别强调其公信力的建设。目前我国非营利组织公信力、社会影响力不强，这需要从建立问责机制、加强自身能力建设、引入顾客导向的营销理念和处理好与其他社会组织的关系等方面努力，以增强其公信力，促进其健康发展。
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| 关 键 词： | 非营利组织 公信力 问责机制 |
| 文章编号： | 1009-1513（2007）03-0013-04 |
| 修稿时间： | 2007-04-14 |
On Building the Public Trustworthiness of China's Nonprofit Organizations |
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| CHEN Xiao-chun,HE Ju-hua,PU Xiao-yan.On Building the Public Trustworthiness of China''''s Nonprofit Organizations[J].Journal of Wuyi University(Social Sciences Edition),2007,9(3):13-16. |
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| Authors: | CHEN Xiao-chun HE Ju-hua PU Xiao-yan |
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| Institution: | College of Politics and Public Administration, Hunan Univ., Changsha 410082, China |
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| Abstract: | The trend of diversification of social development makes the development of the nonprofit organizations inevitable and the development of nonprofit organizations requires particularly the building of public trustworthiness, Currently the public trustworthiness and sodal influence of nonprofit organizations in China are not strongly felt. The building of an accountability mechanism, capacity building, the introduction of the marketing idea of customer orientation, and handling well the relationship between them and other social organizations are all needed to increase their pubic trustworthiness and promote their development. |
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| Keywords: | nonprofit organizations public trustworthiness accountability mechanism |
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