| 民国时期上海大夏大学广告学系考述 |
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| 引用本文： | 路鹏程.民国时期上海大夏大学广告学系考述[J].国际新闻界,2011(3). |
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| 作者姓名： | 路鹏程 |
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| 作者单位： | 华东师范大学传播学院新闻学系; |
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| 摘 要： | 大夏大学广告学系的建立是中国现代广告专业高等教育发展史上具有开创性的事业。应当时中国广告业发展趋势并借鉴美国大学广告教育模式,以培养商务广告人才为目标,紧密依托广告发展趋势和广告公司需要设置专业课程,强调通识教育与专业教育并重,注重理论与实践有机结合,是中国现代广告专业高等教育发展道路上一次极其有益的尝试。
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| 关 键 词： | 民国时期 广告教育 大夏大学广告学系 |
On Advertising Department of The Great China University in the Republican Period |
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| LU Pengcheng.On Advertising Department of The Great China University in the Republican Period[J].Journal of International Communication,2011(3). |
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| Authors: | LU Pengcheng |
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| Institution: | LU Pengcheng (Journalism Department,East China Normal University,Shanghai,200036) |
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| Abstract: | The establishment of Advertising Department of the Great China University symbolized that China advertising education had finished institutionalization of higher education in the Republican period.Its advertising teaching system had reached the advanced level of international,which was an inaugurated career and beneficial attempt for China modern advertising education. |
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| Keywords: | The Republic of China Advertising Education AD Department of The Great China University |
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