| 试论民国时期报业集团化经营的理论研究 |
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| 引用本文： | 曾来海.试论民国时期报业集团化经营的理论研究[J].国际新闻界,2011(3). |
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| 作者姓名： | 曾来海 |
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| 作者单位： | 浙江工业大学信息与传播研究所; |
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| 摘 要： | 关于民国时期报业集团化经营理论探索的问题一直语焉不详、模糊不清。但从民国时期相关资料及研究文献来看,民国时期新闻理论界与实务界对国外报业集团化经营的报团、运营方式、趋势与消极影响,以及国内报业集团化经营的趋势、成因、模式、实施操作、影响、对报业集团化经营的态度等方面都有较为具体的研究。
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| 关 键 词： | 中华民国 报业集团化 理论研究 |
On the Theoretical Research of Newspaper Conglomeration of the Republic of China |
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| ZENG Laihai.On the Theoretical Research of Newspaper Conglomeration of the Republic of China[J].Journal of International Communication,2011(3). |
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| Authors: | ZENG Laihai |
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| Institution: | ZENG Laihai (Institute of information and communication,Zhejiang University of Technology,Hangzhou,310023) |
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| Abstract: | The vagueness and equivocation have plagued the studies on the newspaper conglomerations in the Republic Period.But a sizable amount of literature shows that foreign newspapers conglomerations,their operational models and negative effects as well as the tendency,motivational force,model,operation,effects,and attitudes of domestic newspapers conglomerations have been discussed in detail. |
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| Keywords: | The Republic of China Newspaper Conglomeration Theoretical Research |
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