| 高等教育服务购买风险的分析与思考 |
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| 引用本文： | 陈水芬,黄卫华.高等教育服务购买风险的分析与思考[J].开放教育研究,2004(2):42-44. |
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| 作者姓名： | 陈水芬 黄卫华 |
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| 作者单位： | 浙江财经学院,浙江,杭州,310012 |
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| 摘 要： | 高等院校随着外部环境的变化，应对高教服务购买中的高风险进行分析。章运用服务营销理论，论述了高等院校应采取的营销策略，以降低学生的购买风险，提高学生的购买与消费热情，从而提高高等院校服务质量。
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| 关 键 词： | 高等教育 购买风险 服务营销理论 管理机制 服务质量 |
| 文章编号： | 1007-2179(2004)02-0042-03 |
| 修稿时间： | 2003年12月10 |
Analysis on the Risk of Buying Higher Education Services |
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| Chen Shuifen & Huang Weihua.Analysis on the Risk of Buying Higher Education Services[J].Open Education Research,2004(2):42-44. |
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| Authors: | Chen Shuifen & Huang Weihua |
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| Abstract: | With the change of the social and economic environment, higher education institutions should analyze the risk of buying higher education service. Using the theory of service marketing, this article argued that higher education institutions must adopt modern marketing strategies in order to reduce the risk of buying higer education services for students, and to raise student s passion students to choose certain higer education institution. Finally, it will be beneficial to improve the quality of higher education service. |
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| Keywords: | imperceptible higher education asymmetric information risk of buying higher education services |
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