| 中国移动手机阅读现状分析及思考 |
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| 引用本文： | 王海燕,陈宏平.中国移动手机阅读现状分析及思考[J].潍坊教育学院学报,2012,25(5):64-66. |
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| 作者姓名： | 王海燕 陈宏平 |
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| 作者单位： | 1. 湖南师范大学新闻与传播学院,长沙,410081
2. 湖南师范大学出版社,长沙,410081 |
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| 摘 要： | 针对中国移动手机阅读业务在业内引起高度关注这一事实,文章首先分析了中国移动手机阅读业务发展的独特优势,之后从产业合作、内容建设、读者群方面探讨了中国移动手机阅读业务现阶段存在的问题,提出了针对这些问题的思考和建议,期待与关注中国移动手机阅读业务的同行们共同探讨。
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| 关 键 词： | 中国移动手机阅读 独特优势 现状 |
Status Quo Analysis and Thinking of China Mobile Phone Reading Business |
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| Institution: | WANG Hai-yan1;CHENG Hong-ping2 (1.School of Journalism and Communication,Hunan Normal University; 2.Hunan Normal University Press,Changsha 410081) |
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| Abstract: | According to the fact that the China mobile phone reading business attracts the attention of the publishing industry, this article first analyzes the unique advantages of the China mobile phone reading business, then, from the industry cooperation, content construction and readers aspect discusses existing problems of China mobile phone reading business, puts forward some thoughts and suggestions accordingly and look forward to working with colleagues concerned with China mobile phone reading business. |
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| Keywords: | China mobile phone reading business unique advantage status quo analysis |
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