| 基于服务主导逻辑的PBC模式价值创新机理研究 |
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| 引用本文： | 戴勇.基于服务主导逻辑的PBC模式价值创新机理研究[J].科研管理,2014,35(7):67-74. |
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| 作者姓名： | 戴勇 |
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| 作者单位： | 华东师范大学商学院, 上海 200241 |
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| 基金项目： | 基于PBC的企业服务备件供应链优化决策研究,项目批准号:12CGL040 |
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| 摘 要： | 作为新型的售后服务模式,PBC开始逐步流行并成为服务供应链的研究焦点,PBC的出现对于服务备件供应链的运营产生了新的影响。本文首先对PBC模式的创新特点进行研究,然后提出了PBC的创新体现了服务主导逻辑的管理思想,并基于服务主导逻辑的视角,从PBC的价值主张与价值传递方式两个方面分析了价值创造机理,即基于价值链流程耦合、网络协同、整体嵌入演变路径的故障恢复、可靠性、绩效产出的价值主张创新以及基于客户资源的一体化以及传递过程中信息、人员、物料交互的价值传递的过程创新,并以罗尔斯-罗伊斯公司为例进行了分析,以对国内的相关研究提供借鉴。
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| 关 键 词： | PBC 服务主导逻辑 售后服务商业模式 价值创新机理 装备制造 |
| 收稿时间： | 2012-12-05 |
Value innovation mechanism of PBC Model under service dominant logic |
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| Dai Yong.Value innovation mechanism of PBC Model under service dominant logic[J].Science Research Management,2014,35(7):67-74. |
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| Authors: | Dai Yong |
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| Institution: | Business School, East China Normal University, Shanghai 200241, China |
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| Abstract: | Performance based contract (PBC), as a new after-sales model, has already had a far-reaching impact on service supply chain with its increasing popularity in the research of supply chain. This paper attempts to analyze the new modes of PBC in the view of service dominant logic including PBC value proposition and value delivery. It further discusses the creative mechanism of value proposition of recovery, reliability, and performance achieved through value chain coupling, network alignment, and embedding as well as the innovation of value delivery through integration of customers' resources and interaction of information, personnel and material during the process. Finally a case study of Rolls Royce is put forward in order to provide reference for domestic related research. |
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| Keywords: | PBC service dominant logic after-sales business model value innovation mechanism manufacturing equipment |
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