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高校图书馆抖音短视频建设现状调查及优化策略
引用本文:袁小娟.高校图书馆抖音短视频建设现状调查及优化策略[J].大学图书情报学刊,2022,40(1):62-71.
作者姓名:袁小娟
作者单位:湖北经济学院,武汉 430205
基金项目:中国高等教育学会财经分会图书情报专业委员会调研项目
摘    要:随着5G时代的到来,短视频已成为宣传推广的重要阵地。文章运用网络调查的方法,对我国高校图书馆抖音短视频建设现状进行了调研。通过研究高校图书馆开通抖音短视频的相关数据,如院校分布、地域分布、认证情况、头像类型、开通时间、粉丝数量、获赞情况、作品更新情况及作品内容等,总结高校图书馆抖音号建设的基本情况,提出系统性优化策略,以期为其他高校短视频的发展提供有益借鉴和参考。

关 键 词:高校图书馆  短视频  抖音  读者服务

Investigation and Optimization Strategy of Short Video Construction in University Libraries: Taking the Tik Tok Platform as an Example
YUAN Xiao-juan.Investigation and Optimization Strategy of Short Video Construction in University Libraries: Taking the Tik Tok Platform as an Example[J].Journal of Academic Library and Information Science,2022,40(1):62-71.
Authors:YUAN Xiao-juan
Institution:(Hubei University of Economics,Wuhan430205,China)
Abstract:With the advent of the 5G era, short videos have become an important position for promotion. The author investigates the current situation of the construction of Tik Tok in academic libraries in my country through the method of online investigation. By studying the relevant data about the opening of Tik Tok in university libraries, such as university distribution, geographical distribution, certification status, avatar type, opening time, number of fans, number of likes,work updates, and work content, the paper summarizes basic situation of Tiktok number construction in the current university libraries. The specific optimization strategies are put forward in order to provide reference for other universities’ Tik Tok construction.
Keywords:university library  short video  Tik Tok  reader service
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