| 基于图书馆抖音号的阅读推广策略研究 |
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| 引用本文： | 吕浩航.基于图书馆抖音号的阅读推广策略研究[J].大学图书情报学刊,2022,40(1):37-42. |
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| 作者姓名： | 吕浩航 |
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| 作者单位： | 华南师范大学汕尾校区,汕尾 516600 |
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| 摘 要： | 抖音是字节跳动旗下的一个短视频社区平台,目前已成为国内受众面最广的移动端应用之一。文章选取9所公共图书馆和9所高校图书馆的抖音号,运用网络调查法和内容分析法,考察其在阅读推广中的应用情况,包括发布类型、发布内容、运营数据等分析,最后提出图书馆抖音阅读推广的几点优化策略。
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| 关 键 词： | 抖音 图书馆 阅读推广 短视频 读者服务 |
The Study on Reading Promotion Strategy of the Library Tik Tok Account in China |
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| LV Hao-hang.The Study on Reading Promotion Strategy of the Library Tik Tok Account in China[J].Journal of Academic Library and Information Science,2022,40(1):37-42. |
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| Authors: | LV Hao-hang |
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| Institution: | (Shanwei Campus of South China Normal University,Shanwei516600,China) |
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| Abstract: | At present,Tik Tok is a short video platform owned by Bytedance,and it has become one of the most popular applications in China.This study takes the Tik Tok Account of 9 public libraries and 9 university libraries as the objects,using network survey method and content analysis method to investigate its application in reading promotion,including release type,release content,operation data.Finally,the paper puts forward several optimization strategies for the reading promotion. |
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| Keywords: | Tik Tok library reading promotion short video reader service |
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