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| 足球重点城市球迷观赛动机分析研究 | |
| 引用本文： | 谭涌,李庶品,牛锦山.足球重点城市球迷观赛动机分析研究[J].成都体育学院学报,2007,33(2):60-63. |
| 作者姓名： | 谭涌 李庶品 牛锦山 |
| 作者单位： | 1. 四川师范大学体育学院,四川,成都,610066 2. 西南民族大学体育部,四川,成都,610041 3. 成都体育学院体育系,四川,成都,610041 |
| 摘 要： | 针对目前国内联赛观众人数下降的现状,通过对成都、重庆、武汉、南京、深圳、广州和西安7个足球重点城市球迷进行问卷调查及走访,对其观看比赛的动机进行了分析和研究.结果表明:只有提高球队比赛质量、采取合适的市场营销策略、树立品牌知名度、培养忠诚的球迷群体,才能真正改善目前的现状. |
| 关 键 词： | 足球球迷 观赛动机 影响因素 |
| 文章编号： | 1001-9154（2007）02-0060-04 |
| 收稿时间： | 2006-12-09 |
| 修稿时间： | 2006年12月9日 |
Analysis of Motivation of Soccer Fans in Key Cities Watching Soccer Games |
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| TAN Yong, et al.Analysis of Motivation of Soccer Fans in Key Cities Watching Soccer Games[J].Journal of Chengdu Physical Education Institute,2007,33(2):60-63. | |
| Authors: | TAN Yong |
| Institution: | PE College of Siehuan Normal University, Chengdu, Siehuan 610066 |
| Abstract: | In the light of the number of soccer audience has declined,this article surveyed the soccer fans from 7 key soccer cities,like Chengdu,Chongqing,Wuhan,Nanjing,Shenzhen,Guangzhou and Xian by questionnaire and interview,and studied on their motivation of watching soccer games.The results showed that improving soccer games,choosing appropriate marketing strategy,establishing a popular brand and developing loyal soccer groups are the crucial factors to improve the current situation and to promote our soccer market. |
| Keywords: | soccer fans motivation of watching soccer games influence factors |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ | |