| 娄底市旅游形象策划探讨 |
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| 引用本文： | 吴吉林,刘水良.娄底市旅游形象策划探讨[J].怀化学院学报,2011,30(10):25-28. |
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| 作者姓名： | 吴吉林 刘水良 |
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| 作者单位： | 1. 吉首大学城乡资源与规划学院,湖南张家界,427000
2. 吉首大学旅游学院,湖南张家界,427000 |
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| 基金项目： | 国家社科基金项目“休闲型旅游发展研究”,项目编号:07XMZ138 |
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| 摘 要： | 旅游目的地形象是吸引旅游者最重要的要素之一,也是旅游目的地竞争力的一种体现。通过对娄底市地脉文脉和旅游受众分析,明确了娄底市的旅游形象定位,在此基础上运用旅游地识别系统理论（CIS）对娄底市旅游形象进行了设计。
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| 关 键 词： | 娄底 旅游形象 策划 |
Study on Tourism Image Design for Loudi City |
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| WU Ji-lin,LIU Shui-liang.Study on Tourism Image Design for Loudi City[J].Journal of Huaihua University,2011,30(10):25-28. |
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| Authors: | WU Ji-lin LIU Shui-liang |
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| Institution: | WU Ji-lin1,LIU Shui-liang2(1.College of Resources and Panning Sciences,2.Department of Tourism Jishou University,Zhangjiajie,Hunan 427000) |
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| Abstract: | The tourist destination is one of the most important factors to attracting tourists.And the distinct tourism image can stand out in the tourist destination competition.This article introduces the tourism resources and makes an audience analysis,defines Loudi's tourism image position and then applies the CIS theory to make plans for the tourism image of Loudi.Finally the author puts forward several proposals to disseminate and promote the tourism image of Loudi. |
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| Keywords: | Loudi city tourism image design |
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