| 休闲文化视域下传统武术品牌价值探析 |
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| 引用本文： | 徐建国.休闲文化视域下传统武术品牌价值探析[J].吉林体育学院学报,2010,26(5):122-124. |
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| 作者姓名： | 徐建国 |
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| 作者单位： | 苏州职业大学基础部,江苏苏州215104 |
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| 摘 要： | 在休闲文化视域下,传统武术的品牌价值就是传统武术给人带来的未来的稳定的身体锻炼行为与超然的心理体验。它一方面取决于传授者对打造传统武术休闲品牌所作的努力,另一方面也取决于受教者对传统武术休闲品牌的心理认知,是传授者与受教者共同作用的结果。在休闲时代到来的今天,充分挖掘和提升传统武术的休闲品牌价值,对传统武术的可持续发展具有重要意义。
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| 关 键 词： | 休闲文化 传统武术 品牌价值 |
The Study on the Brand Value of Traditional Martial Arts from the Perspective of Leisure Culture |
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| Xu Jianguo.The Study on the Brand Value of Traditional Martial Arts from the Perspective of Leisure Culture[J].Journal of Jilin Institute of Physical Education,2010,26(5):122-124. |
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| Authors: | Xu Jianguo |
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| Institution: | Xu Jianguo(Basic Deportme,Suzhou Vocational University,Suzhou,215104,Jiangsu,China) |
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| Abstract: | From the perspective of leisure culture,the brand value of traditional martial arts is the foreseeable sustainable practice of exercises and the transcendent psychological experience for Chinese people and the whole world.To obtain this value requires hard work from distributers,psychological and cognitive understanding from receivers,which need the cooperation from both distributers and receivers.This paper studies the brand value of leisure culture from the perspective of traditional martial arts and finds out that the value can be concluded as helping cultivate people＇s morality,improving traditional education of adults,humanities study,and the harmony of the whole society.There is no doubt that in the age of pursuing leisure life,to fully exploit and elevate the brand value of traditional martial arts has a great significance to its sustainable development. |
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| Keywords: | leisure culture traditional martial arts brand value |
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