| 竞技场边竞风流--奥运新闻标题力度及生成观照 |
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| 引用本文： | 郭建利.竞技场边竞风流--奥运新闻标题力度及生成观照[J].台州学院学报,2006,28(2):56-60. |
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| 作者姓名： | 郭建利 |
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| 作者单位： | 台州学院,中文系,浙江,临海,317000 |
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| 摘 要： | 作为一种强势信息,标题是受众悦纳新闻的必经入口,是新闻消费的基点,事关新闻命运和传播成败。雅典奥运报道之标题,观其大略,其优者均具弹张力、穿透力、吸附力、渗透力和亲和力。锻造富有力度的标题精品,制题技法有:时尚法,采择社会流行语、新潮句式,或化用畅销书名、热门影视歌名拟题;移植法,嫁接各行业或学科术语显情达意;修辞法,调用各种修辞技巧,整饰标题。“大媒体时代”的标题通病是长和粗。
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| 关 键 词： | 雅典奥运 新闻标题 力度 技法 |
| 文章编号： | 1672-3708-（2006）02-0056-05 |
| 收稿时间： | 2006-01-06 |
| 修稿时间： | 2006年1月6日 |
The Glamour of Arena--A Keen Sight on Strength and Production of Olympics News Headlines |
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| Guo Jianli.The Glamour of Arena--A Keen Sight on Strength and Production of Olympics News Headlines[J].Journal of Taizhou University,2006,28(2):56-60. |
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| Authors: | Guo Jianli |
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| Institution: | Foreign Languages College, Zhejiang Gongshang University, Hangzhou 310012 |
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| Abstract: | Headline,as a piece of powerful information,is readers' necessary approach of well receiving the news and the starting point of news consumption.It concerns the fate of news as well as the success of mass media.The good pieces of headlines in reporting Athens Olympics are characterized by having a perfect elasticity,penetrability,absorbing ability,pervasive ability and appetency.Here are the technical ways to refining the headlines: Fashionable Way,Transplantation Way and Rhetoric Way.That is,we may make headlines by selecting those popular words,trendy sentences or citing the names of best seller and popular songs,improve the sensitivity by transplanting nomenclatures from all trades and subjects,decorate the headlines by employing all kinds of rhetoric skills respectively.The common fault of "Mass Media Age" is lengthiness and roughness. |
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| Keywords: | Athens Olympics News Headlines strength skills |
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