| 改进的层次分析法在创业机会评估中的应用 |
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| 引用本文： | 谌婷,刘晓正.改进的层次分析法在创业机会评估中的应用[J].技术与创新管理,2011,32(1). |
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| 作者姓名： | 谌婷 刘晓正 |
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| 作者单位： | 桂林电子科技大学,商学院,广西,桂林,541004 |
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| 摘 要： | 创业机会评估是创业的重要组成部分。综合国内外有关创业机会的文献,总结已有创业机会评估方法的不足,并针对传统层次分析法(AHP)在实际应用中存在的问题,将改进的层次分析法,即三标度的AHP,从定量与定性,主观与客观相结合的角度对创业机会进行评估,并结合实例初步探讨其可行性,为创业机会的评估改进提供参考。
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| 关 键 词： | 创业机会 创业机会评价 三标度法 层次分析法 权重 |
Improved AHP in Entrepreneurial Opportunities Assessment |
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| CHEN Ting,LIU Xiao-zheng.Improved AHP in Entrepreneurial Opportunities Assessment[J].Technology and Innovation Management,2011,32(1). |
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| Authors: | CHEN Ting LIU Xiao-zheng |
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| Institution: | CHEN Ting,LIU Xiao-zheng(School of Business,Guilin University of Electronic Technology,Guilin 541004,China) |
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| Abstract: | Entrepreneurial opportunity assessment is an important part of business.This article integrates domestic and foreign literature related to entrepreneurial opportunities assessment,summarizes the shortage of some existing entrepreneurial opportunity assessment,and applies the improved AHP(Analytic Hierarchy Process),which analyzes from the point of combination of the quantitative and qualitative,subjective and objective,to entrepreneurial opportunities assessment for addressing the problems of traditional AH... |
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| Keywords: | entrepreneurial opportunity entrepreneurial opportunity assessment three scale method AHP weight |
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