| 广告英语中的辞格探析 |
| |
| 引用本文： | 龙纲要,盛凡.广告英语中的辞格探析[J].邵阳学院学报(社会科学版),2005,4(1):145-147. |
| |
| 作者姓名： | 龙纲要 盛凡 |
| |
| 作者单位： | 吉首大学,公共外语教学部,湖南,吉首,416000 |
| |
| 摘 要： | 广告是一门艺术。在这门艺术中，文字写作比其他形式的写作更需要技≯虿，因为它要利用生动有趣的文字来在瞬间引起读者的注意，刺激其购买欲望，最终促成购买行为。因此，广告词作者往往都会使用一些修辞手法来表达这一效果。文章探讨了广告英语中的比喻、拟人、委婉语、类比、反复、头韵、押韵和双关八种主要的修辞格，以有助于对英语广告的理解、欣赏和写作。
|
| 关 键 词： | 广告 修辞 分析 |
| 文章编号： | 1672-1012(2005)01-0145-03 |
| 修稿时间： | 2004年10月16 |
An Analytical Study of Figures of Speech Used in Advertisement |
| |
| LONG Gang-yao,SHENG Fan.An Analytical Study of Figures of Speech Used in Advertisement[J].Journal of Shaoyang University:Social Science,2005,4(1):145-147. |
| |
| Authors: | LONG Gang-yao SHENG Fan |
| |
| Abstract: | Advertising is an art, in which the writing skills are very important, because advertising must be made vivid and expressive so that it can attract readers'attention immediately and trigger his desire to make a purchase. Therefore, advertising writers tend to employ some figures of speech to attain this aim. This paper deals with metaphor, personification, euphemism, analogy, repetition, alliteration, rhyme and pun in advertising English so as to help understand, appreciate and create English advertisements. |
| |
| Keywords: | advertising figures of speech analysis |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
