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导游服务质量问题分析与解决途径研究
引用本文:范薇.导游服务质量问题分析与解决途径研究[J].北京工业职业技术学院学报,2013,12(4):127-129.
作者姓名:范薇
作者单位:北京工业职业技术学院基础部,北京,100042
摘    要:为了解决导游服务中出现的问题,提高导游服务质量,采用问卷调查的方法,以导游服务质量现状为切入点,从客观和主观两大方面分析了导游服务质量问题出现的原因,进而提出解决问题的途径.对我国导游行业健康、有序地发展,有一定的理论价值和现实的指导意义.

关 键 词:导游  导游服务质量  职业道德

Problem Analysis and Countermeasure Research on the Quality of Tour Guide Service
Fan Wei.Problem Analysis and Countermeasure Research on the Quality of Tour Guide Service[J].Journal of beijing vocational & technical institute of industry,2013,12(4):127-129.
Authors:Fan Wei
Institution:Fan Wei (Fundamental Education Department,Beijing Polytechnic College,Beijing 100042 ,China)
Abstract:In order to solve the problems in tour guide service and improve its quality, in this paper, the question- naire method is used to analyze the causes of the quality of tour guide service from objective and subjective aspects, and finally some solutions to the problems are p improve the quality of tour guide service as soon as In order to develop the tourism industry orderly, we must possible.improve the quality of tour guide service as soon as possible.
Keywords:tour guide  the quality of tour guide service  professional ethics
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