| 共生理论下的企业跨行业合作营销分析 |
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| 引用本文： | 武冬莲.共生理论下的企业跨行业合作营销分析[J].太原大学学报,2011,12(2):35-38. |
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| 作者姓名： | 武冬莲 |
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| 作者单位： | 太原大学,经济贸易系,山西太原,030009 |
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| 摘 要： | 最好的公司是最善于合作的公司。随着科技进步，任何企业都只能在价值链的某些环节上拥有更大优势，这就迫使企业为了创造更多的价值，获取更多的利润，去寻找一家或多家不同行业的企业结成战略合作伙伴关系，达到资源共享、优势互补，实现企业间多赢。因此，在共生理论的启发下，企业应充分考虑如何进行跨行业合作营销的现实应用，以求得竞争优势，在激烈的商战中立于不败之地。
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| 关 键 词： | 资源共享 共生理论 跨行业合作营销 |
Analysis of Company Cooperation Marketing Cross Industry Based on the Theory of Symbiosis |
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| WU Dong-lian.Analysis of Company Cooperation Marketing Cross Industry Based on the Theory of Symbiosis[J].Journal of Taiyuan University,2011,12(2):35-38. |
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| Authors: | WU Dong-lian |
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| Institution: | WU Dong-lian(Ecomomic and Trade Department of Taiyuan University,Taiyuan 030009,China) |
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| Abstract: | The best company is good at cooperating with other companies.With progress of science and technology,any company can only own their advantage at one certain link,which enforce them to cooperate with other companies to complement with each other to create more values and profits and achieve the many sided wins.Therefore,enlightened by the theory of symbiosis,companies should fully consider how to pratically apply cooperative marketing,so as to take competitive advantage and be invincible in the fierce trade ... |
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| Keywords: | resources sharing theory of symbiosis co-operation marketing crossindustry |
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