| 1929年西湖博览会宣传工作述论 |
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| 引用本文： | 倪侃.1929年西湖博览会宣传工作述论[J].历史教学(高校版),2010(5). |
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| 作者姓名： | 倪侃 |
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| 作者单位： | 台州学院人文学院; |
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| 摘 要： | 1929年举办的西湖博览会是中国会展史上具有里程碑意义的盛会,在国内外产生了强烈的反响。博览会在组织、宣传、营销等方面均有不少值得称道的地方,尤其是其宣传推广方面的很多做法在今天举办各类博览会时仍有借鉴意义。
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| 关 键 词： | 西湖 博览会 宣传 新闻 广告 |
Treatise of Publicity of the West Lake Exposition 1929 |
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| Abstract: | The West Lake Exposition held in 1929 is a landmark event in the history of exhibition in China,which evokes strong repercussions at home and abroad.Many respects like organizations,publicity,and marketing were entitled to praise of the Exposition,especially some methods of the publicity and promotion which represented a useful effort for holding various of expositions today. |
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| Keywords: | West Lake Exposition Publicity News Advertising |
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