| Abstract: | Research indicates that people are increasingly spending time with social media and other information communication technology. However, scholars have not fully examined how employees as holistic media consumers utilize social media in multiple contexts. Through in-depth interviews (N = 29), this study demonstrates that even as social media are embedded in organizational media use routines, employees question this technology for 2 reasons: It distracts from tasks and threatens personal privacy. These concerns often, but not exclusively, relate to employee age and the amount of time they have worked for the company. The study concludes by arguing that social media’s arrival in the workplace may exacerbate tensions and problems that are associated with presence-creep and the distortion of the work-life balance. |
