| 国内体育用品企业慈善捐赠与企业绩效的相关性分析 |
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| 引用本文： | 李新德,高岩.国内体育用品企业慈善捐赠与企业绩效的相关性分析[J].吉林体育学院学报,2013(5):22-25. |
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| 作者姓名： | 李新德 高岩 |
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| 作者单位： | 山东大学体育学院,山东济南250061 |
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| 基金项目： | 山东大学自主创新基金项目（2011CN024）; 中国博士后面上项目（2012M511043） |
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| 摘 要： | 为探究国内体育用品企业慈善捐赠与企业绩效的相关性,以港市和深市7家国内体育用品企业2009-2012年的数据为研究样本,运用偏相关分析方法对慈善捐赠和企业绩效的相关性进行实证研究。研究表明：国内体育用品企业慈善捐赠水平较低,承担的社会责任有限;慈善捐赠不能显著提高体育用品企业绩效,并在短期内起抑制作用。为促进慈善捐赠对企业绩效的提升,政府应该为企业优化捐赠环境,企业自身应建立起慈善捐赠的长效机制。
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| 关 键 词： | 体育用品企业 慈善捐赠 企业绩效 相关性 |
An Analysis of Relation Between Domestic Sport Goods Corporate Philanthropy and Enterprise Performance |
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| Li Xinde,Gao Yan.An Analysis of Relation Between Domestic Sport Goods Corporate Philanthropy and Enterprise Performance[J].Journal of Jilin Institute of Physical Education,2013(5):22-25. |
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| Authors: | Li Xinde Gao Yan |
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| Institution: | (School of PE, Shandong University, Jinan 250061, Shandong, China) |
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| Abstract: | In order to explore the relation between domestic sports goods corporate philanthropy and enterprise performance,taking the data of seven domestic sports good listed in Hong Kong and Shenzhen form 2009 to 2012 as the research sample,this study made a empirical research for the correlation with the methodology of partial correlation analysis.The results suggest： the philanthropy level of domestic sports goods corporate is low,and they take a limited social responsibility;the philanthropy can not improve the enterprise performance and has an inhibitive affection in a short time.The government should create a better environment for corporate philanthropy,and the enterprise should make a long-term effective mechanism for the philanthropy. |
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| Keywords: | sports goods corporate philanthropy enterprise performance relation |
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