| 增加福建民营体育产品市场占有率的策略研究 |
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| 引用本文： | 施纯志,邹京,王联聪.增加福建民营体育产品市场占有率的策略研究[J].体育科学研究,2008,12(4). |
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| 作者姓名： | 施纯志 邹京 王联聪 |
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| 作者单位： | 1. 福建师范大学体育科学学院,福建,福州,350007
2. 集美大学体育学院,福建,厦门,361021 |
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| 摘 要： | 通过对福建省民营体育企业发展现状的调查,分析福建民营体育企业与国内乃至世界体育知名企业在体育产品的产值、产品质量、性能、产品的研发能力和价格等方面的分析比较,提出了提高内涵、塑造品牌、策划拉动、分析市场、呼唤联合等措施,增加民营体育用品市场占有率。
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| 关 键 词： | 民营 体育产品 占有率 |
The Strategic Study about Enhancing Market Share of Private Businesses' Sports Products in Fujian Province |
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| SHI Chun-zhi,ZOU Jing,WANG Lian-cong.The Strategic Study about Enhancing Market Share of Private Businesses'' Sports Products in Fujian Province[J].Sports Sciences Researches,2008,12(4). |
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| Authors: | SHI Chun-zhi ZOU Jing WANG Lian-cong |
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| Abstract: | In this thesis,the author offered valuable advice to Fujian private Sports enterprises for better market share through the investigation of the current situation of the development of Fujian private Sports enterprises,through the analysis and the comparison of the output value,product quality,product performance,the ability of further research and development and the price,etc.of the sports products made by Fujian private Sports enterprises and other famous private Sports enterprises in China and in other countries. |
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| Keywords: | private enterprises sports products market share |
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