| 大健康时代康养旅游发展格局和影响因素研究 |
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| 引用本文： | 段湘辉.大健康时代康养旅游发展格局和影响因素研究[J].武汉职业技术学院学报,2021(1):89-93. |
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| 作者姓名： | 段湘辉 |
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| 作者单位： | 1.广西大学商学院 |
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| 基金项目： | 2019年广西科协项目C类资助课题“高质量发展背景下广西特色小镇品牌培育现状及提升策略研究”(项目编号:2019ZC-16)。 |
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| 摘 要： | 大健康时代人们越来越注重身心健康,追求人与自然和谐发展的生活方式,康养旅游作为旅游+康养的新形式成为热点话题。当前对影响康养旅游发展的因素研究较少。对比康养旅游发展较好的地区,基于RMP理论和产业发展理论结合网络数据分析资源禀赋、市场特征、产品体系、政府政策、交通状况、康养环境、旅游人才等因素对康养旅游发展的影响,为康养旅游的产业规划、经营管理提供参考和启示,促进旅游高质量发展。
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| 关 键 词： | 康养旅游 影响因素 大健康时代 高质量发展 网络数据 |
Research on the Development Pattern and Influencing Factors of Health and Wellness Tourism in Great Health Era |
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| DUAN Xiang-hui.Research on the Development Pattern and Influencing Factors of Health and Wellness Tourism in Great Health Era[J].Journal of Wuhan Institute of Technology,2021(1):89-93. |
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| Authors: | DUAN Xiang-hui |
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| Institution: | (Business College,Guangxi University,Nanning 530004,China) |
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| Abstract: | In the era of great health,people pay more and more attention to physical and mental health,and pursue a lifestyle of harmonious development between man and nature.As a new form of tourism+health,health and wellness tourism has become a hot topic.At present,there are few researches on the factors affecting the development of health and nutrition tourism.By comparing the regions with good health and wellness tourism development,the paper analyzes the influences of resource endowment,market characteristics,product system,government policies,traffic conditions,health and wellness environment,tourism talents and other factors on the development of health and wellness tourism based on RMP theory and industry development theory and network data,provide reference and enlightenment for the industrial planning,operation and management of health tourism,and promote the high-quality development of tourism. |
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| Keywords: | health and wellness tourism influencing factors the era of great health high quality development network data |
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