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| 基于服务营销视角的民办高校招生策略研究——以宁波大红鹰学院为例 | |
| 作者单位： | ;1.宁波大红鹰学院 |
| 摘 要： | 民办高校在招生中面临众多困难,服务营销理念有助于提升民办高校的招生质量。民办高校应重视以服务营销理念指导学校的招生工作,探索民办高校的招生策略。 |
| 关 键 词： | 服务营销 民办高校 招生策略 |
Research on Strategies for Private College Enrollment Based on the Perspective of Service Marketing: A Case Study on Ningbo Dahongying University |
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