| 旅行社产品创新保护机制构建 |
| |
| 引用本文： | 林龙飞,王艳.旅行社产品创新保护机制构建[J].科技与管理,2007,9(4):47-49. |
| |
| 作者姓名： | 林龙飞 王艳 |
| |
| 作者单位： | 湘潭大学,管理学院,湖南,湘潭,411105 |
| |
| 基金项目： | 湘潭大学第五批教学改革研究项目 |
| |
| 摘 要： | 旅行社产品创新是旅行社生存和发展的基础。针对目前我国旅行社产品创新面临的尴尬局面，指出必须通过建立旅行社产品经营使用权市场、发挥旅游行业协会的作用、创新营销理念、开发专利旅游纪念品、树立旅行社产品品牌等措施，实现构建旅行社产品创新保护机制。
|
| 关 键 词： | 旅行社 产品创新 保护机制 |
| 文章编号： | 1008-7133（2007）04-0047-03 |
| 收稿时间： | 2007-03-27 |
| 修稿时间： | 2007-03-27 |
On the protection mechanism construction of travel agency products innovation |
| |
| LIN Long-fei,WANG Yan.On the protection mechanism construction of travel agency products innovation[J].Science-Technology and Management,2007,9(4):47-49. |
| |
| Authors: | LIN Long-fei WANG Yan |
| |
| Institution: | Management School,Xiangtan University,Xiangtan 411105 ,China |
| |
| Abstract: | This paper analyzes the necessity of travel agency products innovation and the problems existing in the process of innovating based on the concept and characteristics of product innovation in travel agency. Then,it proposes some measures which include establishing the market of travel agents products,innovating the marketing ideas,developing patent souvenirs,establishing brand products and so on to build protection mechanisms in the innovation of travel agents. |
| |
| Keywords: | travel agency production innovation protection mechanism |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
|
