| 瑞丽传媒集团发展特色探析 |
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| 引用本文： | 王喆.瑞丽传媒集团发展特色探析[J].出版科学,2012(4):65-69. |
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| 作者姓名： | 王喆 |
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| 作者单位： | 武汉大学信息管理学院,武汉,430072 |
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| 摘 要： | 随着传媒集团化进程的不断发展,瑞丽传媒集团已成为国内具有影响力的传媒集团,它的发展深刻地影响着当今都市的潮流风尚.本文从瑞丽传媒集团旗下产品与资源、发展策略与经营理念、营销模式、受众影响力与管理理念等方面探析集团的发展情况,全面透析瑞丽传媒集团时尚实用化的发展特色.
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| 关 键 词： | 瑞丽传媒集团 实用的时尚 经营理念 |
The Development Characteristics of The Media Group of Rayli |
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| Authors: | Wang |
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| Abstract: | With the flourish in collectivization of the media,the Media Group of Rayli has drawn an inevitable influence on today’s fashion trend in most urban cities of China when it has become the most influential media enterprise of the country.Analyzing on the characteristic of business philosophy,which turns fashion into a practical way,this paper mainly discusses its media resources,development strategy and management,marketing mode and core influence and management philosophy to comprehensive dialysis the state of the development of the Media Group of Rayli. |
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| Keywords: | The Media Group of Rayli Practical fashion Business philosophy |
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