| 公益旅游发展初探——以云南丽江市为例 |
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| 引用本文： | 吕春英.公益旅游发展初探——以云南丽江市为例[J].昆明大学学报,2012,4(3):66-71. |
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| 作者姓名： | 吕春英 |
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| 作者单位： | 应天职业技术学院,210046 |
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| 摘 要： | 公益旅游作为一种“边旅行、边行善”，具有深度体验性的新兴旅游形式，在国内外受到越来越多研究者的关注。通过对公益旅游与传统大众旅游的比较，分析了公益旅游的内涵，并以云南丽江市为例，探讨丽江公益旅游发展的可行性，基于丽江公益旅游发展的现状，提出丽江公益旅游产品的开发策略。
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| 关 键 词： | 公益旅游 发展 丽江 |
The primary study of voluntourism --Take Lijiang as an example |
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| Institution: | LV Chun - ying |
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| Abstract: | As a new travel style with deep experiencing, and traveling while doing goods, voluntourism has attracted more and more researchers＇ attention. This article disscusses the feasibility of the development of voluntourism by comparing voluntourism with tradi- tional mass tourism,analyzing the connotation of voluntourism. Then the paper makes an introduction of the present situation of the development of voluntourism. In the end, the paper puts forward the development strategies of voluntourism products in Lijiang. |
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| Keywords: | voluntourism development Lijiang |
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