| 内蒙古东乌珠穆沁旗蒙古袍生产现状分析与研究——以乌里雅斯太镇为例 |
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| 引用本文： | 薛翔.内蒙古东乌珠穆沁旗蒙古袍生产现状分析与研究——以乌里雅斯太镇为例[J].巢湖学院学报,2021(1). |
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| 作者姓名： | 薛翔 |
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| 作者单位： | 西藏民族大学民族研究院 |
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| 摘 要： | 在田野调查基础上,利用文献资料梳理了东乌珠穆沁旗乌里雅斯太镇蒙古袍制作过程,生产制作的基本现状,分析了乌里雅斯太镇蒙古袍制作生产与销售面临市场狭小、销售困难、产量低、传承与品牌建设困难以及现代服饰的冲击等问题,提出要在政府政策引导下完善传承机制、增加销售渠道、进行品牌建设等建议,旨在为传承与保护、生产与销售乌里雅斯太镇蒙古袍提供一些建议。
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| 关 键 词： | 乌里雅斯太镇 蒙古袍 生产与销售 传承与保护 |
Analysis and Research on Production Status of Mongolian Robe in East Uzhumchin Banner,Inner Mongolia:Taking Uliastai Town as an Example |
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| XUE Xiang.Analysis and Research on Production Status of Mongolian Robe in East Uzhumchin Banner,Inner Mongolia:Taking Uliastai Town as an Example[J].Chaohu College Journal,2021(1). |
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| Authors: | XUE Xiang |
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| Institution: | (Institute for Minority Nationality Studies,Xizang Minzu University,Xianyang Shaanxi 712082) |
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| Abstract: | On the basis of field investigation,this paper combs the production process and status of Mongolian robe in Ulyasitai Town,East Uzhumchin Banner,analyzes the problems of narrow market,low yield,difficulties in sales as well as in inheritance and brand building,and the impact of modern clothing.It puts forward suggestions including improving the inheritance mechanism,increasing sales channels and carrying out brand building under the guidance of government policies,to inherit and improve the production and sales of Uliastai Mongolian robes. |
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| Keywords: | Ulyastai town Mongolian robe production and sales inheritance and protection |
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