| 职业学校的公关问题现状 |
| |
| 引用本文： | 邓家芳.职业学校的公关问题现状[J].陕西职业技术学院学报,2006(3). |
| |
| 作者姓名： | 邓家芳 |
| |
| 作者单位： | 荆门职业技术学院政法学院 湖北 |
| |
| 摘 要： | 随着改革开放的深入和市场经济的发展,职业学校都十分重视强化公关意识,但也存在着许多薄弱环节:在学校公共关系的认识上存在着误区;缺乏全员公关的意识及作为;公共关系"重外轻内"倾向明显;公关活动缺乏新意;缺乏应对突发事件的公关策略。
|
| 关 键 词： | 职业学校 公关问题 现状 |
Current Situation of Public Relations in Vocational Schools |
| |
| Deng Jiafang.Current Situation of Public Relations in Vocational Schools[J].Journal of Shaanxi Vocational & Technical College,2006(3). |
| |
| Authors: | Deng Jiafang |
| |
| Abstract: | With the penetration of reform and opening up and the development of marketing economy, vocational schools are paying more attention to strengthening public relations awareness. Meanwhile, many weak links, such as mistaken concept, action and awareness shortage for all the staff number, obvious tendency of putting outside interest above inside, activities of public relations breaking no new ground, lacking in tactics to unexpected incident appeared. |
| |
| Keywords: | vocational school problems of public relations current situation |
| 本文献已被 CNKI 等数据库收录！ |
|
