| 昆明市自行车旅游爱好者行为特征及其环境偏好分析 |
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| 引用本文： | 万亚军,蒙睿.昆明市自行车旅游爱好者行为特征及其环境偏好分析[J].昆明大学学报,2011,3(4):14-18,24. |
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| 作者姓名： | 万亚军 蒙睿 |
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| 作者单位： | 1. 浙江华东环境发展有限公司,310014
2. 云南旅游规划研究院暨中国旅游研究院昆明分院,650224 |
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| 基金项目： | 致谢:论文的调查得到了昆明市美利达自行车专卖店、顺缘车行、骑行者昆明店和胖轮胎自行车俱乐部的大力支持.外业调查得到了西南林学院国际生态旅游研究中心志愿者胡定永和马佟佟的帮助;在此一致表示感谢! |
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| 摘 要： | 自行车旅游是国内近年来趋于流行的一种户外旅游体验形式。研究自行车旅游爱好者对骑行环境的感知与偏好对发展自行车旅游具有重要的参考价值。在对国内外自行车旅游研究现状整理的基础上，采用问卷对昆明市自行车旅游爱好者进行调查，分析自行车旅游爱好者的基本特征、骑行感知、骑行体验及骑行环境偏好。结果表明，自行车旅游爱好者男性为79％，而女性只有21％；高校大学生和公司职员是自行车旅游市场的中坚；53％的骑行活动由学生社团和地方俱乐部组织；59％的自行车旅游爱好者认为骑行活动不会对环境造成破坏；“骑行环境的空气质量”是自行车旅游爱好者最为关注的选项。认为：应尽快制定自行车旅游推广计划，设计自行车旅游线路，以此推动自行车旅游的蓬勃发展。
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| 关 键 词： | 自行车旅游 自行车旅游爱好者 骑行感知 骑行体验 |
Study of behavioral characteristics and environmental preferences of Kunming cycling tourists |
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| WAN Ya- jun,MENG Rui.Study of behavioral characteristics and environmental preferences of Kunming cycling tourists[J].Journal of Kunming University,2011,3(4):14-18,24. |
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| Authors: | WAN Ya- jun MENG Rui |
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| Institution: | WAN Ya- jun, MENG Rui |
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| Abstract: | Cycling tourism, as a form of outdoor tourism experience, is becoming more and more popular today in China. Study of the cycling tourists＇ perception and preference will provide important references for the development of cycling tourism. According to the analysis of the present status of cycling tourism at home and abroad, and the survey of cycling tourists in Kunming city by questionnaire, basic characteristics, perception, preference and experience of cycling tourists are discussed. The results show that 75% are male and only 21% females among cycling tourists. College students and staff are the main forces of cycling tourism market. 53% cycling activities are organized by college community and local club, and 59% cycling tourists believes that cycling activities do no harm to the environment. Air quality becomes the most important factor for cycling tourists, so we must make a plan for popularizing cycling and design the route of cycling tourism to promote the development of cycling tourism. |
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| Keywords: | cycling tourism cycling tourists cycling perception cycling experience |
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