| 中国科技学术期刊经营模式与盈利模式研究 |
| |
| 引用本文： | 袁桂清.中国科技学术期刊经营模式与盈利模式研究[J].编辑学报,2007,19(5):327-330. |
| |
| 作者姓名： | 袁桂清 |
| |
| 作者单位： | 中华医学会期刊管理部,100710,北京 |
| |
| 摘 要： | 探讨我国科技学术期刊的经营模式与盈利模式以及经营运作模式,旨在为科技学术期刊的经营提供借鉴.科技学术期刊的基本经营模式为"社会效益-学术效益-服务效益-经济效益"模式,盈利模式为"平面盈利-广告盈利-平台盈利-延伸盈利"模式,经营运作模式为"自主经营-借势经营-合作经营-整合经营"模式.
|
| 关 键 词： | 科技学术期刊 经营模式 盈利模式 |
| 收稿时间： | 2006-12-25 |
| 修稿时间： | 2007-01-20 |
Management mode and profiting mode for science journals in China |
| |
| Yuan Guiqing.Management mode and profiting mode for science journals in China[J].Acta Editologica,2007,19(5):327-330. |
| |
| Authors: | Yuan Guiqing |
| |
| Institution: | Publishing House of Chinese Medical Association, 100710, Beijing,China |
| |
| Abstract: | The management mode and the profiting mode as well as the management operation mode were investigated in this study for the reference of the management of the science journals in China.The fundamental management mode was social benefit-academic benefit-service mode-economic benefit.The profiting mode was plane profiting-advertisement profiting-platform profiting-3 D profiting.The management operation mode was independent management-chance seizing management-cooperation management-integration management. |
| |
| Keywords: | science journal management mode profiting mode |
| 本文献已被 CNKI 维普 万方数据 等数据库收录！ |
