| 创业认知偏差与高校毕业生连续创业的关系研究 |
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| 引用本文： | 陈俊鹏.创业认知偏差与高校毕业生连续创业的关系研究[J].林区教学,2021(3). |
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| 作者姓名： | 陈俊鹏 |
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| 作者单位： | ;1.义乌工商职业技术学院 |
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| 基金项目： | 2020年浙江省人力资源和社会保障科学研究课题“基于创业认知能力模型的高校毕业生连续创业者培育路径研究”(2020063)的研究成果。 |
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| 摘 要： | 连续创业已成为高校毕业生的常态,对创业认知偏差与高校毕业生连续创业的关系进行探讨,有助于提升高校毕业生创业指导成效。基于创业认知理论,课题组以浙江金华、杭州地区350名连续创业者的调研数据为依托,探索创业者认知偏差对高校毕业生连续创业行为的作用关系。
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| 关 键 词： | 连续创业 高校毕业生 创业认知偏差 |
Research on Relationship between Entrepreneurship Cognitive Bias and College Graduates’ Continuous Entrepreneurship |
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| CHEN Jun-peng.Research on Relationship between Entrepreneurship Cognitive Bias and College Graduates’ Continuous Entrepreneurship[J].Teaching of Forestry Region,2021(3). |
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| Authors: | CHEN Jun-peng |
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| Institution: | (Yiwu Industrial&Commercial College,Yiwu 322000,China) |
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| Abstract: | Continuous entrepreneurship has become the norm for college graduates.Discussing the relationship between entrepreneurial cognitive bias and college graduates continuous entrepreneurship will help improve the effectiveness of college graduates entrepreneurship guidance.Based on the theory of entrepreneurial cognition,based on the survey data of 350 continuous entrepreneurs in Jinhua and Hangzhou,the research team explored the relationship between entrepreneurial cognitive bias and continuous entrepreneurial behavior. |
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| Keywords: | continuous entrepreneurship college graduates entrepreneurship cognitive bias |
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