| 论企业危机公关的应对策略 |
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| 引用本文： | 张敏.论企业危机公关的应对策略[J].新疆职业大学学报,2008,16(6):23-25. |
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| 作者姓名： | 张敏 |
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| 作者单位： | 新疆职业大学传媒与设计学院,新疆,乌鲁木齐,830000 |
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| 摘 要： | 企业在其生存发展过程中，难免会遇到一些突发事件或重大事故，其中危及组织利益、形象、生存的突发性或灾难性的事故与事件被称作危机。企业应对危机状态时，积极地进行危机前的公关预防、危机中的公关补救、危机后的公关活动，能使企业化险为夷，顺利地实现企业的正常运作，并使企业更加良性快速地发展。
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| 关 键 词： | 企业 危机公关 应对策略 |
On Corresponding Strategy of Public Relation Management in Emergency Handling |
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| ZHANG Min.On Corresponding Strategy of Public Relation Management in Emergency Handling[J].Journal of Xinjiang Vocational University,2008,16(6):23-25. |
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| Authors: | ZHANG Min |
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| Institution: | ZHANG Min(Xinjiang Vocational University, Urumqi, Xinjiang 830000, China) |
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| Abstract: | Emergency and crisis occurred in certain circumstances in company management.Out of them,the accident and incident endangering the benefit and image of organizations,with the existent abruptness and catastrophe are called a crisis.Some of them are detrimental to the healthy running of the corporate mechanism if those are not handled properly.On the contrary,it offered a chance to exhibit the expertise and skills of the company to face serious public problems and make progress in complicated environment. |
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| Keywords: | Enterprises Crisis public relation Corresponding strategy |
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