| 我国体育消费发展趋势及其开发途径研究 |
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| 引用本文： | 邵淑月,陈梦周,张智会.我国体育消费发展趋势及其开发途径研究[J].天津体育学院学报,1997,12(4):57-59. |
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| 作者姓名： | 邵淑月 陈梦周 张智会 |
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| 作者单位： | 天津体育学院科研办 |
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| 摘 要： | 从经济制约体育，一般消费制约体育消费的关系中，对世纪之交我国体育消费文化体系的形成及体育消费需求增长的原因进行了阐述。进而提出我国体育消费潜力的开发途径应从以下方面着手：（１）仅从体育系统内部挖掘消费潜力；（２）大力培育体育市场；（３）充分利用我国现有条件和资源；（４）加强体育消费意识的引导和宣传
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| 关 键 词： | 体育消费 体育消费文化 体育消费需求 体育消费潜力 |
RESEARCH ON DEVELOPMENTAL TENDENCY AND EXPLOITATIVE APPROACH OF SPORTS CONSUMPTION IN CHINA |
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| Shao Shuyue,Chen Mengzhou and Zhang Zhihui.RESEARCH ON DEVELOPMENTAL TENDENCY AND EXPLOITATIVE APPROACH OF SPORTS CONSUMPTION IN CHINA[J].Journal of Tianjin Institute of Physical Education,1997,12(4):57-59. |
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| Authors: | Shao Shuyue Chen Mengzhou and Zhang Zhihui |
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| Abstract: | The present study discusses the cultural system formation of sports consumption and causes of needs increasing in terms of econmy restricting sports and general consumption restricting sports consumption at the turn of the century . This article further points out that exploitative approaches of sports consumptive potential in China are: (1) exploiting consumptive potential from sports system; (2) cultivating sports market; (3) utilizing conditions and sources in China; (4) strengthening the guidance and propaganda of sports consumption consciousness. |
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