| 试论社会体育教育专业建设中的经营理念 --如何办好专业,创建体育产业品牌 |
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| 引用本文： | 彭兴好.试论社会体育教育专业建设中的经营理念 --如何办好专业,创建体育产业品牌[J].辽宁高职学报,2005,7(1):78-79. |
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| 作者姓名： | 彭兴好 |
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| 作者单位： | 铁岭师范高等专科学校,辽宁,铁岭,112001 |
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| 摘 要： | 高职教育既有社会公益性，也具有商业性。每一个高职专业都要面临招生与就业两大市场．铁岭师范高等专科学校社会体育教育专业在专业建设、技术学习、实习、实训及就业等方面引入经营理念，借鉴企业的运作方式，主动适应市场，充分利用市场，创建体育产业中的品牌专业，培养专业人才。
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| 关 键 词： | 社会体育教育专业 经营理念 体育产业 品牌 |
| 文章编号： | 1009-7600(2005)01-0078-02 |
| 修稿时间： | 2005年1月4日 |
On Management Idea in Construction of Social PE Specialty |
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| PENG Xing-hao.On Management Idea in Construction of Social PE Specialty[J].Liaoning Higher Vocational Technical Institute Journal,2005,7(1):78-79. |
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| Authors: | PENG Xing-hao |
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| Abstract: | Higher professional education has characteristics of public welfare and market as well. Every specialty has to face two markets of employment and recruit new students. Our department has introduced management idea on some aspects such as specialty construction, practice, employment and so on. We have also used enterprise management experience to adapt to and use market to create famous rank specialty for training qualified talents. |
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| Keywords: | specialty of social PE management idea PE industry famous rank |
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