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Affordable,Effective, and Realistic Marketing |
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| Abstract: | Abstract Marketing ideas and techniques can be found from observing and surveying patrons in your library. The marketing techniques discussed in this article were utilized over a seven-year period at the F. Franklin Moon Library, a small specialized academic library. These affordable, effective, and realistic marketing techniques include a variety of adaptable ideas including surveys, pencils, screen savers, signage, college newspaper columns, and e-mail. |
| Keywords: | Academic library affordable collaboration marketing opportunities surveys strategies techniques LibQUAL+ |